Make important ideas work in the real world. See. Shift. Build. Move.
What’s the thing you’re trying to change at the moment that you’re finding hardest to make happen?
Work with usWhy Goodthing
The hard part is working out what to do.
They need someone to work out what’s actually going on. The organisations we work with are usually trying to do something important — create change in a community, build a stronger place, reach people who aren’t being reached, prove their impact, bring partners together.
But the problem rarely arrives neatly packaged. We’re comfortable in the messy bit between “we know something needs to change” and “here’s what we’re going to do about it”.
How we make things happen
See
Shift
Build
Turn the opportunity into something real.
We design and make the thing the opportunity needs to become, alongside the people who will run it.
The output: A proposition, a brand, a product, a service, a campaign, a system, a digital experience or a programme. Whatever the opportunity needs to become, built to be run by your own team.
Move
See what’s really happening.Shift the thinking.Build what’s needed.Move things forward.
Who we work with
Organisations trying to change something that matters.
Communities, places, public services, sport and society. Leaders who know something needs to change but not yet what the answer looks like. Directors with a strategy that isn’t turning into reality. Partnerships that need to become action.
Local authorities, governing bodies, funders, charities and partnerships — where the problem doesn’t sit neatly inside one department or one brief.
Ways to work together
Four ways in. Most people start with the first, a short, paid piece of work that tells us both what we are actually solving, before anyone commits to building anything.
Problem Sprint
Bring us the problem you can’t quite get your head around.
A short, paid piece of work to get underneath a complicated problem and identify the most useful opportunity. Leadership kick-off, a review of what already exists, conversations with the people who matter, rapid system mapping, then a working session to test the thinking.
You end up with a clear decision about what to do next.
Opportunity Sprint
We know what this should become.
Takes a defined opportunity and turns it into a proposition, a concept and a plan. Audience and stakeholder insight, proposition development, concepts, a prototype or visualisation, and a roadmap for what building it actually involves.
You end up with a proposition and a plan you can act on or fund.
Make It Real
Build and launch the thing.
The brand, the digital experience, the campaign, the service, the product, the programme — designed, built and launched. One integrated engagement rather than five separate suppliers briefing each other.
You end up with the thing exists, and it is in use.
Embedded
Keep it moving.
We stay alongside you after launch: strategic problem solving, iteration, campaigns, digital and product development, insight and impact learning, and senior creative input on tap.
You end up with continued momentum, without hiring for it.
What the output might be
A proposition, brand, product, service, campaign, system, digital experience, programme or new way of working.
The format changes every time. The job doesn’t.
Proof
The case, in their words
“Goodthing helped us build something people could believe in, not just something that looked good, rooted in place and people. I'd confidently recommend them to any council or public health organisation.”
David TinnionCOO, London Sport
1 / 9
What we hold to
Understood.Used.Working.
Strategy into people. Complexity into clarity. Ideas into action. Evidence into decisions. Ambition into implementation. The format changes every time — the job doesn’t.
One small senior team does the whole job, in the room rather than presenting at you. We are finished when you no longer need us.
Thinking
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