Finding a lost tea brand
Harry, the founder of The Lost Tea Company, came to us looking for a brand identity. Founded in Pindaya, Myanmar in 2016, the company specialises in ethically sourced traditional fermented tea salads, and loose-leaf green tea, working closely with small-hold farmers to bring “Lahpet” (“tea you eat” to you and me) from Burma to Britain, all whilst ensuring the highest quality product.
- Client
- Lost Tea Company
- Industry
- FMCG
- Services
- marketing-partner, brand-writing, brand-identity, digital, brand-strategy
The brief
Harry came to us knowing what he wanted The Lost Tea Company to become but needed help in making this happen. Being at the very beginning of his start-up journey, sales, marketing and even creating the look of Lost Tea felt intimidating.
Challenges
Harry had found a product but had nothing in the market to compare against. There was a need for clear communication of the product usage and the story behind the brand. A tea you eat and drink was going to be a complicated premise to sell.
Solutions
We brought Harry’s story to life through our open and collaborative process. With robust research into the category and the target customer, we developed an effective design approach to help build awareness and educate about the product.
What it delivered